COMM331: Individual Reflection

June 7, 2018

What were the key areas of content? The business capstone subject substantiated and reinforced concepts of project management and leadership learned in other subjects throughout business-related degrees. The subject reiterated principles of corporate governance and responsibility, human rights, and the implied responsibility of companies to act responsibly with regard to…

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Opinion Leaders Influencing Consumer Behaviour

May 8, 2017

Every industry has its influencers – be it celebrity chefs, product reviewers, bloggers, vloggers; we’ve all been exposed to different forms of opinion leaders and have likely been influenced by them in our purchase decisions. Left column: Top six consumer review channels by subscriber count. Right column: Top six beauty…

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Comparative Advertising – Do’s and Dont’s

May 8, 2017

Comparative advertising is a common technique for brands looking to differentiate themselves directly from their competitors; you’ve likely noticed this type of advertising in media before. Comparative advertising can occur both directly and indirectly – direct involving an explicit mention of the competitor brand’s name, while indirect refers to the…

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Journalistic Storytelling via Games and Virtual Reality

November 8, 2015

Emerging opportunities in virtual reality and lower barriers of entry into game creation are enabling new methods of storytelling for journalists, reaching audiences in an entirely new form of commuication.

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What’s Hidden: The Invisible Processes Behind an Online Store

October 19, 2015

What makes eCommerce so distinctly different from physical retail outlets is that each store essentially has two ‘sides’. When you browse or make a purchase through an online store, you’re interacting only with a virtual storefront – a digital representation of the store’s brand and, of course, its products. This is supplemented by the store’s real-life back end which is responsible for everything the site does from creating a brand, marketing the store and shipping products out to customers. What’s interesting about eCommerce is that this entire transaction process, as well as many other efforts involved in running the store, are completely invisible to the end user.

Babak’s background in design and tech paired with his business partner’s experience in automotive retailing quickly lead to the concept for Automotive Superstore. Once they’d decided on the name, they met with an accountant and registered the various parts needed to start the business. Following this, having the site developed and sourcing suppliers for all the products they intended to stock took the better part of two years.

Automotive Superstore has now been trading for roughly two months, and the plan for the rest of the year mainly focuses on preparing marketing material in order to grow the business and further define the direction of the store in future. The office Babak is using is shared with several other companies and startups, one of which invested venture capital into his business to kickstart the project, as there were a large amount of startup costs involved. All stock for the store is stored in and fulfilled from a warehouse in Hornsby, roughly 30 minutes from the main office on Circular Quay.

While none of this can be seen on the virtual storefront, Babak’s work ethic shows through in his personality and it’s very noticeable in the interview that Babak is truly proud of his business and has a passion for what he does. With eCommerce becoming an increasingly common alternative to brick-and-mortar retail (or a complement to it), more and more eCommerce stores can be seen launching each and every day. In fact, eCommerce sites make up 10-12% of the internet. The marketing involved in an eCommerce startup can make the difference between millions of hits and zero hits on any given day. In the chaotic mass of the internet, literally millions of eCommerce stores go unseen by anyone as their content simply isn’t as prominent as other sources. Needless to say, this isn’t Babak’s case – and I’m certain you’ll be seeing more of him in future.


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Korea’s Culture Shock: The Recent Influence of Korea’s Culture Over Western Society

September 5, 2015

There’s no denying Korea’s on Western culture over the past few years. By now very few Westerners will have encountered some element of South Korean culture, whether it be via fashion, film, technology or the unique genre of music known as K-Pop. Korea has become increasingly prominent in these industries,…

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Australia and Our Reputation for Racism

September 2, 2015

Considering all of Australia’s population can be traced back to other countries if you go back far enough, it seems strange that we’ve come to be one considered one of the most racist countries in the world. Because of how hugely multicultural Australia’s population is, it would make sense for…

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A Serene Workplace

August 31, 2015

When I met Luke, he was at the back of his farm trying to catch two chickens which had escaped their enclosure. This farm project started by simply growing vegetables in a neighbour’s backyard; and this quickly blossomed into a much larger opportunity being invested in by that very same neighbour….

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The Rise of China and its (mostly positive) impact on Local Business

August 14, 2015

Over the past few years I’ve seen plenty of healthy debate among small business owners and aspiring entrepreneurs about the impact of ‘China’; more specifically, the ability to import a huge range of China-made products at low cost in order to sell them locally. Sites such as Alibaba and DHGate are examples…

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