Current Subjects
Opinion Leaders Influencing Consumer Behaviour

May 8, 2017

Every industry has its influencers – be it celebrity chefs, product reviewers, bloggers, vloggers; we’ve all been exposed to different forms of opinion leaders and have likely been influenced by them in our purchase decisions. Left column: Top six consumer review channels by subscriber count. Right column: Top six beauty…

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Comparative Advertising – Do’s and Dont’s

May 8, 2017

Comparative advertising is a common technique for brands looking to differentiate themselves directly from their competitors; you’ve likely noticed this type of advertising in media before. Comparative advertising can occur both directly and indirectly – direct involving an explicit mention of the competitor brand’s name, while indirect refers to the…

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